Chocolate Covered Grasshoppers Generates Buzz — But Doesn’t Get Me to Buy

Categories Miscellaneous

I love seeing cool and original marketing campaigns — and one arrived at my doorstep yesterday in the form of chocolate covered grasshoppers.

Yep. They arrived in a white plastic ziplock pouch with copy that read:

“You’re a risk-taker, a dream-realizer. What’s left to do that you haven’t already done? Eat a grasshopper. They’re farm raised, covered in chocolate and rich in protein. So, not only will you be breaking boundaries, but you’ll be eating healthy, too.

A tag attached to the pouch gives a clue as to why I received this culinary delight: “Entrepreneurs can change the world. Join the movement now! grasshopper.com/idea”

My son got pretty excited and went to check out the site but couldn’t figure out what the company was offering . . . after viewing the site, I think the company is offering a service where you sign on for a national telephone number that then sends your voice mail messages to your email, Blackberry, etc.

I think the service is a great idea, and I love the campaign, but I’m not sure why I was targeted. Apparently, 5,000 of us received the grasshoppers (the tag says I have grasshopper bag #1343 of 5,000).

Go check out the site and see what you think. And, let me know if you would eat chocolate-covered grasshoppers.

Update:

Did some research on this chocolate covered grasshopper campaign.

According to a Fox News video, a company in Needham, MA sent the grasshoppers to 5,000 “of the most influential people in the U.S.” in the hopes that these people would then talk about the company and its campaign (ahem).

Having spent the last few days looking at the pouch of grasshoppers sitting on my desk, I am still of two minds concerning this campaign.

On the one hand, I agree with Internet Marketing Consultant Brent Csutoras who says this is a very clever social media campaign.

On the other hand, I also agree with Dave Ibsen, author of 5 Blogs Before Lunch, who says that he’s not sure why he needs an “Advanced Number” or even what an “Advanced Number” is.

As I posted above, that is exactly what I thought when I viewed the company’s Website.

So, the company got me and lots of other people to write about its campaign — which according to the Fox News video, was the company’s objective.

But, it didn’t get me to buy — or even consider its service. Is the campaign a failure or success?

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